Reply To: Could anyone share examples of the most innovative or surprising applications of peer-to-peer lending they’ve encountered?

Transitioning to digital and adopting cloud technologies or offering an API isn’t sufficient, as digital transformation encompasses more than just introducing a new channel—it heralds the emergence of an entirely new ecosystem.

A critical change I envision is moving away from the notion that every entity must manage its own marketplace or platform. The competition is increasingly about who can dominate the customer interface and relationship.

It’s important to consider whether there are already platforms where your target audience dedicates their time and attention. Investors and businesses are unlikely to switch between different interfaces for every minor functionality. While I believe peer-to-peer lending is still in its nascent stages, it’s imperative to start utilizing existing platforms to expand our reach and influence.